The 7 Hidden “Profit Pockets” most commission salons overlook—unlock them to tip the scales in your favor and help your team take home more money than they ever imagined.

The Art of Inspirational Living is a H.E.A.R.T based program that covers so many of the pain points in today’s world like stress, boundaries, focus, resilience, time, values, mindfulness and coherence. It encompasses a full 360 approach to living a healthy, happy and successful life. 

Discover how you can:

• Live a healthy and more balanced life.
• Reduce stress.
• Incorporate better daily habits
• Have better overall understanding of health and wellbeing.

Mindfulness meditation is a form of mental fitness. It is a practice we can utilize to optimize our brain in ways that increases focus, clarity, relaxation, productivity and joy. There are thousands of research articles demonstrating the efficacy of mindfulness in reducing stress, anxiety and depression as well as  improving overall wellbeing and performance.

You’ll learn:

• What mindfulness meditation is and why it’s worth cultivating for health, wellbeing, and success
• How to shift from “automatic pilot” to living with greater presence and eliminating self-defeating, ruminating thoughts
• How to communicate and listen with greater mindfulness to family and coworkers and friends
• How to begin to free ourselves from the addiction to technology
• The root cause of stress and how mindfulness helps us manage it to prevent burnout
• Practical strategies and tools to implement mindfulness into your life, and develop a meditation practice related to work, business and leadership

Join us for a creative hair presentation showcasing cutting-edge hair cutting, barbering, coloring, and styling techniques. Plus, get insider tips on boosting client retention and building a thriving clientele. This session will take your skills—and your salon game—to the next level!

Are you ready to attract your dream clients and build a thriving team? Join us for an exclusive workshop designed to transform your salon’s online presence and streamline your business operations. 

What You’ll Learn: 

• Defining Your Brand Voice: Discover how to craft and communicate your unique brand voice to attract your ideal audience—both stylists and clients. 
• Effortless Content Creation: Get tips on creating engaging captions, stunning photography, and a social media calendar that drives consistent growth and engagement. 
• Maximizing Engagement: Learn to analyze and interpret social media metrics to refine your strategy and foster a strong, engaged community around your salon. 
• Converting Engagement into Bookings: Understand how to integrate your online marketing efforts into a seamless booking process that fills your chairs and satisfies your guests.  

This workshop is your opportunity to learn from industry experts Ashley and SarahMarie, who will guide you through the exact steps to create a powerful online presence. 

About Ashley Lewis

AKA @the_blondologist

Ashley has been trying to perfect her craft behind the chair of achieving the most believable and blended blondes since 2006. This obsession has lead to her honing her skills by developing foiling patterns and techniques that enhance and contour a crafted blonde for each guest. 

Through independent education Ashley found a passion for helping other stylists grow to their full potential by encouraging them to bet on themselves. Ashley’s goal is to "work hard, crack bad jokes, giggle a lot, and to help others truly feel and look their absolute best!" 

Ashley is the co-owner of CocoLemon Hair, a hybrid salon and education company located in Richmond, VA. She is currently a 11-time finalist for behindthechair.com One Shot awards in multiple balayage categories. She was a member of The Behind The Chair Team for 4 years. Traveled the country educating for thebusinessofbalayage.com and has been a brand ambassador of multiple international companies online including FRAMAR, JOICO, EUFORA, SALON SCALE, SOLA SALONS, SCHWARZKOPF, and more!

She firmly believes in the unique magic possessed by each stylist and strives to create a safe and supportive environment for them to cultivate and unleash their creative abilities. Her ultimate aim is to empower them to show up as their best selves and share that transformative magic with their own clients.

About SarahMarie Smith

AKA @thevividbrunette

SarahMarie, or Sarah, has built an extensive client list of business focusing on brunettes or grey coverage/blending guests. She has traveled the country educating other stylists since 2016. Behind the chair and in education she found a passion for developing & sharing wearable & dimensional brunette looks for even the whitest of hair by incorporating a multitude of techniques and placements. Believing even the trendiest education needed to apply to clients we meet in the salon. 

In 2014 Sarah’s first son was born and she found herself back from maternity leave miserable, broke & with a very small client list. She decided things needed to change. Two years later she was a lead educator for an independent education company with a full client list & buying her family their dream home. Her dedication to technical skill, top notch customer service & professionalism in a comfortable environment were exactly what guests had been looking for in their new stylist. 

Sarah was a lead educator & course developer for the Business of Balayage from 2016-2019 was nominated as one of Modern Salons top 100 stylists & salon owners in 2021 and has been given the opportunities to speak on panels focused on Boundaries and Communication for HairLove Retreat. 

Her goal as an educator is to help the next generation of stylists learn not only how to do hair but how to take care of their guests to keep them coming back again & again. She believes hair isn’t just about getting it perfect for a picture but making every guest feel their best and that THAT is the magic sauce to a beautiful career. 

Develop Talent, Create a Sense Of Purpose & Build a Destination Workplace™ Culture

We are operating in a different workplace than ever before, where people don't want to work, leaders are burnt out, and employees are leaving in droves. Today's leaders need up-to-date strategies to keep employees happy, make people feel valued, create work-life balance, and inspire employee longevity. Based on Betsy's TEDx talk, this presentation provides a blueprint for becoming a more effective leader in today's marketplace. You will get insights into how forward-thinking companies build an attractive culture with strong values, how to attract and retain talent, create a sense of purpose beyond the paycheck, and sustain growth by preparing staff for future leadership roles. Through her experience leading at 5-star hotels, & her dedicated research, Betsy helps you secure a 'future-ready' workforce, and build a team with strong character & values.

A No Excuse Path to Results

Participants can expect to learn: 

• Their revenue growth goal
• The number of hires needed to achieve their growth goal 
• The type of hires needed to achieve the growth goal 
• The number of clients needed per hire to reach the growth goal 
• What makes your brand appealing to talent
• A marketing plan to ignite recruitment 

Salon Owners, if one of the most important aspects of your business today is improving results, this workshop is for you. 

• You want to pay the highest salaries 
• You want a high performing, happy team
• You want to deliver first class customer service
• You want to be the best salon in your town 

If you answered yes to any or all the above, join Debbie Digby for discovery, inspiration and energizing ideas. 

The Art of Making an Impact

When you look past the basic business needs of building a clientele, there is something the most successful stylists behind the chair do differently. Those who earn far beyond six figures and have so much demand that they give clients away. They may not even have a social media following. They make more people feel beautiful while doing less of what those who struggle work so hard at. Is it magic or one key difference they know that you don’t?

Create a System that Finally Works

Walk away with an Engagement Plan for the rest of the year that will double your retail sales and excite your team and clients, without stealing any more of your time. By the end, you’ll understand exactly how to: 

• Lift your sales for a permanent impact
• Control inventory
• Move through overstock 
• Always feel like you have the cash flow needed to keep your shelves stocked and your retail business profitable

It’s recommended to bring any key leaders with you to contribute ideas and increase execution. 

Gain a greater appreciation and insight into the impact of generational differences in our industry and your salon. Learn how to inspire mutual respect and understanding, and coach through challenges so “old school” & “new school” can work together to strengthen your culture and business. 

Attendees will learn.

• How to inspire their senior staff to embrace digital change
• How to create a mutual respect for differences and know when to agree to disagree.
• How to pivot into a culture where pronouns matter.
• How to prevent the majority from hijacking the culture.
• How to have a greater appreciation and understanding of the generational differences within their teams.

Specifically designed for salon owners and managers who want to excel in their roles and navigate the ever-changing nuances of business ownership and management. Whether you are already doing a great job or facing challenges, this class will enhance your skills in team management and help you better understand your role as both the owner and manager of your salon.

In this interactive and insightful class, participants will:

• Delve into key aspects of effective leadership and management in the salon industry.
• Better understand their leadership styles, embrace their strengths, and use them to their fullest potential. 
• Gain a deeper understanding of the difference between being the owner and being the manager.
• Be able to create a successful and harmonious journey through ownership.

Elevate your career and unlock your potential by mastering the small habits that lead to financial and professional success. Join us for a fun and transformative session tailored for hair stylists looking to thrive!

Here’s what you’ll dive into:

• Creating Success-Driven Habits: Discover fun techniques to stay motivated and build habits that lead to long-term achievements. 
• Planning and Setting Financial Goals: Learn how to craft a timeline that aligns with your career dreams and personal life, making financial success achievable and enjoyable. 
• Overcoming Obstacles: Identify common challenges and get savvy with habit-based strategies to conquer them effortlessly. 
• Achieving Work-Life Balance and Setting Boundaries: Explore the essential balance between work and life, and learn how to set boundaries that keep you happy and healthy.

By the end of this session, you’ll be equipped with the knowledge and skills to develop and maintain habits that drive success, achieve your financial goals, overcome obstacles, and enjoy a balanced, fulfilling career as a hair stylist. Let’s make those tiny habits lead to big wins together!

What do your clients think when they enter your salon? Are they impressed, appalled, or somewhere in-between? In this transformative class with salon business entrepreneur, Bennie Pollard, you will discover the importance of branding your business. 

Bennie will dig into these three, most important, elements: 

1. In-Person Branding: How do you and your clients interact in person? Are your clients’ expectations always met? Is your team’s branding consistent? You’ll learn how to build authentic relationships that ensure loyalty.
2. Corporate Branding: From salon menus and business cards to cutting capes, your physical salon image  matters. Is it clean, cohesive, and professional? We’ll dive into the why of a solid, corporate branding program.
3. Systems Branding: Your systems should flow seamlessly and create an effortless experience, daily. Do you have a professional phone dialogue? Do you offer a salon tour? Do your clients feel special? Make your systems memorable so that they become an integral part of your brand.

All of us have a brand, either on purpose or by accident. When you’ve completed this class, you’ll be equipped to move your brand forward!